How much of your monthly sales and marketing budget is wasted?

In most companies as much as 25% of the total cost of marketing and sales is wasted and lost forever by misaligned assets, processes, and activities.

Many executives acknowledge that there is a problem between marketing and sales but then just shrug their shoulders and treat misalignment much the same way parents treat puberty..."There's nothing we can do about it, right?"

Wrong!

On Thursday, November 10, 2005, Michael Webb will interview Bob Schmonsees, author of "Escaping the Black Hole - Minimizing the Damage from the Marketing-Sales Disconnect," to explore the issues surrounding misalignment and provide a roadmap for turning marketing and sales into a sustainable competitive advantage.

Some of the questions we will explore include:

• What causes the disconnect, and is it getting worse?
• What are the symptoms companies feel every day, and what does the problem really cost in time and money? 
• How can you get senior management engaged and involved?
• What can companies do to mend the gap? 
• What are the experiences of companies who have taken these steps?

You can read Michael Webb's review of "Escaping the Black Hole" here. 

How to reserve your space in this event.

Attendance for this 60-minute teleconference is free. Sign up below to reserve your place. Presentation materials and a recording will be made available to registered attendees.